Whether you are (or want to be) TikTok influencer or looking for content creators to promote your brand on the platform, this post will be very helpful to you. One thing is clear: if you want to get paid in this application, you do not need a huge number of subscribers, but you must follow certain steps to make your content relevant.
TikTok is still a relatively new platform compared to Instagram, where content creators are already well established and the rules have long been clear. However, the TikTok user phenomenon has completely overtaken us this year. We can observe many profiles, especially those of fairly young people who are the face of high-activity brands. In this article, we will tell you how to maintain an account on TikTok not for free, and how much you can earn on the platform.
How to make money on TikTok
1. Study your audience
This is the first and most important step for creating content on TikTok. You need to understand that you are creating content for your subscribers, so you need to be aware of their desires and adapt your content to their needs. In addition, as with any other social network, there are rules here: do not post inappropriate content and respect the values of the community.
2. Create a unique profile on TikTok
Why should they follow you? What new value can you bring? Some people sing well, others dance well, and others use their sense of humor and creativity to create truly original content. You can also focus on giving advice, creating content on topics in which you are competent, or sharing your daily life in a format that is new to you. You already have everything you need to be successful. You just need to focus on one direction and still make up your mind. It’s easier to get high when your focus is on a group of people than if it’s dispersed in an effort to please all too varied content.
3. Interact with your audience
This point is closely related to the previous two. It's about listening to your followers, giving them the content they ask for, talking to them, responding to their comments, etc. We all want the people we follow to take us into account. and also want to feel like a part of their community. This is why Q&A is so popular as your followers are also showing interest in you as a person and in your personal life.
4. Get more subscriptions
As stated above, you don't need a lot of followers to start making money on TikTok. In the SocialPubli community, we believe in the power of small subscription bloggers as their content is much closer to their subscribers and they have higher engagement. Creating campaigns for TikTok is straightforward when you sign up on our platform. You absolutely don't need a minimum subscriber threshold to earn money, although the platform recently launched the TikTok Creators Foundation. To be part of this project, you need 10,000 followers in your account, among other requirements.
5. Create permanent content
On the one hand, it's important to update your content regularly. For example, you can upload something special or more challenging content on a specific day of the week for your followers to wait and save, share, or set up alerts to watch your video. On the other hand, it is also important to maintain the same aesthetics and character of your videos, because it declares your style.
6. Promote your content on other social networks
If you already have a community on other social networks such as Instagram or YouTube, or a blog, then you can promote the content you create on TikTok on those platforms to gain followers. If your followers love your activity on other accounts, they'll also want to get familiar with what you create on TikTok, even if it's a different format.
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How many followers does it take to get paid on TikTok?
We found out that you can earn from 1 to 2 rubles per 1000 views. So, to get 2,500 rubles, you need to get over a million views on one video. Getting a virus is one way to reach that number. Launching an interesting hashtag challenge will help you with this.
In September, the platform launched the TikTok Creators Foundation, for which they have allocated an amount of 5 billion 160 million rubles for thousands of creators across Europe. The goal of this project is to reward TikTok content authors for their talent and creativity. Entry Requirements: Over 18 years of age, over 10,000 subscribers, over 10,000 views in the last 30 days, and posting original content in accordance with TikTok community standards.
Other ways to make money on TikTok
Once you have completed the previous points and built reliable followers who love your content, you have several ways to make money on TikTok.
Running live broadcasts and collecting donations online from subscribers is another way to get monetary gain. The amount earned depends on the number of people present on the live broadcast. During the broadcast, your followers can send virtual gifts purchased with “coins.” All gifts, when sent live, become diamonds, which are subsequently exchanged for real money, credited directly to your PayPal account. Payouts from TikTok start at 1500 subscribers, so that as the number of subscriptions to your account increases, so does the payout.It is estimated that TikTok pays about 7,200 rubles in the US for every 10,000 subscribers for live broadcasts.
However, sponsors are one of the easiest and most effective ways to get paid on TikTok. You can connect with sponsors through an agency that helps keep advertisers and representatives in touch with the needs of both parties. There are several ways to conduct these promotions. They can be direct or indirect. For example, you can collaborate with a brand by showcasing its products in a video, or become the face of a brand by appearing in some videos wearing clothing or accessories from a particular brand.
As you can see, there is more than one way to become a paid user on TikTok. There are several options for making a living with your creativity and talent creating videos on this platform.
