Top 10 scandalous advertising campaigns

Any salesperson or service provider will tell you that the competition for customers is fierce, and in order to succeed, you need to improve your marketing skills from traditional forms of selling to internet technologies. To advertise your brand and grab the attention of the public, you need to have ads that incorporate humor and cheeky style.

Let it be close to the viewer and ultimately encourage him to act. However, not all advertising campaigns achieve the intended effect, and ultimately become scandalous. Here is a list of 10 fatal PR companies.

10. "Shriracha" - pizza from "Domino"

Recently, Domino's restaurant advertised a new pizza - "Shriracha" in Israel and launched one of the most controversial messages that went around the entire Internet. The advertisement depicted the language securely fastened in a sadomasochistic harness; with a ball-gag in his mouth and hanging in chains. The picture completely identified pizza with sexual fetishes, which triggered a huge stream of discussions.

9. Sponges-pranksters from the restaurant "Quiz"

Back in 2004, an advertisement appeared in Quiz restaurants, created by a guy named Joel Weich. Those small, fluffy, misshapen and rat-like creatures caused people to lose their appetite, instead of increasing it as intended. In addition, some people have been rewarded with a terrible nightmare.

The ad for the unnatural Prankster Sponges was intended for a hamburger chain to encourage customers to buy delicious sandwiches. But since then, as potential buyers bulging or shutting their eyes in shock and squealing from this crazy action, sales have dropped to zero. Because it has completely discouraged people's appetite.

8. Desigual condom ad

Desigual, a Spanish-based fashion company, ran a scandalous TV ad on Sunday fourth day of May, Mother's Day in Spain. It showed a young woman who dreamed of becoming pregnant. Standing in front of the mirror, she admired her belly, made from a folded pillow, which in her eyes made her look like a pregnant woman. And then she began to pierce her condoms in packages. The advertisement sparked outrage in the public media, and women condemned the company for encouraging dishonest and irresponsible behavior. Although the company did not mean anything like that, they just wanted to make the advertisement humorous.

7. Braniff Airlines

Although they ceased operations in 1982, they had one of the funniest and most fatal advertisements in airline history. In 1977, after installing their first class with leather seats, they wrote a slogan that read: "Fly in leather." While this sounds normal to English speakers, it says, "Fly naked" to Spanish speakers. Most Spanish travelers began to avoid this airline, and the leadership simply had to abandon the slogan.

6. Advertising Parker

Parker is one of the world's leading creators of excellent writing instruments and has been in business since 1888. Like any other brand, after making one of their best products, the sealed pen, they decided to place an ad and a slogan that reads, "It won't leak into your pockets or embarrass you." For those who understand English well, the slogan was fine, but if you translate the slogan into Spanish it reads: "It won't leak into your pockets and make you pregnant."

5. "Ford Pinto"

Ford Motor has always been at the top of the automotive industry as it is the fifth largest in the world. Ford has been producing both trucks and light vehicles since they began operations in 1903. Even though they are some of the best car manufacturers available, sometimes they make mistakes that negatively impact sales.

A good example is the 1971 Ford Pinto, which was a success in the United States and also in Europe. But it failed in Brazil. There, "Pinto" meant "small male genitalia," and the fact that no one wanted to have such an inscription on a car contributed to a sharp decline in sales.

4. Advertising "Ford Figo" from the agency JWT

Immediately the day after its release, in 2013, Ford and its ad agency JWT India apologized for a controversial ad that we had never seen better, but it just surfaced on the internet. The gaudy cartoon "Ford Figo" featured former disgraced Prime Minister Silvio Berlusconi having a romantic relationship with three bound women in the trunk of his car. The ad ran a line with the words: “Leave your worries behind, in the very large trunk of Figo. A company with such a reputation should have apologized to the global public and BI.

3. Fabrics Pafs

Pafs is one of the largest fabric brands in the United States. The manufacturers claim that their fabrics are not just regular fabric, but are best suited for daily use, are also hypoallergenic and do not cause sneezing. When the fabrics were released in the United States, sales skyrocketed and business took off. Then the company decided to expand its sales market to other countries, especially Europe. Contrary to expectations, sales of the product in Germany did not go so well, because the name of the company means "brothel" in German. And in England, this company was noticed because the brand stood for the slang word "homosexuality".

2. Beer Coors

The giant multinational brewing company Molson Coors Brewing, which is the seventh largest brewer in the world, has had a curious incident with a beer ad. One brand sold very well in the United States with the slogan "Let Go", but the slogan does not sound so well in non-English speaking countries. Especially in the Spanish annexed countries, where it means - "suffer from diarrhea." Sales in Spanish countries evaporated and the company had to change its slogan.

1. Milk

In 1993, an American Daily Association advertising campaign was organized to encourage people to drink cow's milk. The advertisement was so good that after a few days it became ubiquitous and a large intake of cow's milk was achieved. The problem arose when the company was held in Spanish-speaking countries, as the two simple words "get milk" were translated to mean "you are milked." This angered Spanish women, who were offended by the message in the advertisement.